Anna Valley promotes Dan Orchard to theater manager


Following recent wins at three event venues, audio-visual and entertainment technology company Anna Valley has promoted Dan Orchard (Photo) the role of room manager.

Orchard joined the Anna Valley team as Director of Business Development for the Rental Division in 2017 after four years as Group Business Development Director at Blue-i Event Technology.

The newly created position will require Orchard to oversee both the commercial and operational aspects of all locations where Anna Valley is the preferred AV partner, reporting directly to the Board of Directors.

The contract wins

Over the past eighteen months, the company has won various contracts.

Anna Valley signed a preferred partnership agreement with ExCeL London in December 2020, was appointed by Tobacco Dock as a new AV services partner in June 2021 and extended its existing AV maintenance contract with NEC Group to help run events on site under their preferred supplier program in January 2022.

Commenting on the news, Pete Jones, MD, Anna Valley, said, “Having spent nearly five years growing our events business and working with agencies to produce branded experiences, Dan is the perfect person to bring the Anna Valley’s unique approach to the venues industry. .”

Orchard added, “I look forward to working with and growing the Anna Valley venue teams, as well as continuing to support my existing clients who host events at our venues.”


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