ASM Global World’s Leading Venue Management Co. Selected to Manage London’s Historic Olympia | Your money



ASM Global, the world’s leading venue management and producer of live experiences, has been selected to manage Olympia London as it undergoes a dramatic transformation as central London’s premier exhibition venue and one of the most historic sites in Europe.

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Photo courtesy: Olympia

The announcement is a crucial step in the redevelopment of Olympia London and will see ASM Global take on responsibility for the management of the exhibitions and events business. This move expands ASM’s footprint in Europe with an iconic location in London and brings global knowledge sharing to expand Olympia London’s reach in the international market.

The redevelopment of Olympia, which will be completed in 2024, includes a 4,400-seat concert hall; a 1,575-seat performing arts theatre; a school of creative arts; 100,000 square feet of restaurants, bars and eateries; two world-renowned hotels; 550,000 square feet of office space; and 2.5 acres of new public space.

ASM Global and Olympia London management teams have begun collaborating on venue improvement plans for the reimagined world-class conference and hospitality facilities.

Olympia London has been a cultural and architectural landmark since it opened in 1886. Today it is one of London’s busiest venues and in recent years has attracted over 1.6 million visitors and welcomed over 200 events each year. The global Olympia site is currently being redeveloped as a cultural district – a new destination for art, culture, education, entertainment, exhibitions, music, state-of-the-art offices and some of the best restaurants and city drinks.

ASM Global President and CEO Ron Bension said, “We are proud to partner with Olympia London, Yoo Capital and Deutsche Finance International on this incredible and historic site, positioning it at the forefront industry for the next 100 years. Our commitment to customer and partner satisfaction aligns with Olympia London’s reputation, and we look forward to continuing to serve the event calendars of existing and new customers at Olympia London and growing the program with more. other key events.

ASM Global has an unrivaled track record of working with leading cultural and entertainment districts and venues including LA LIVE in Los Angeles, Darling Harbor in Sydney, OVO Arena Wembley in London and AO Arena Manchester. ASM will leverage its global relationships across content, programming, planning, technology, sustainability and guest safety to further enhance the visitor experience at Olympia London.

Olympia London joins the ASM Global network of over 300 venues around the world, which host 20,000 events and welcome 165 million visitors each year. Other flagship exhibition and convention centers in its portfolio include McCormick Place in Chicago, Moscone Center in San Francisco, ICC Sydney, Shenzhen World in China and P&J Live in Aberdeen, UK.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management, providing locally tailored solutions and cutting-edge technologies to achieve optimal results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers and performance venues. Follow us on Facebook, Instagram and Twitter or visit

About Olympia London

From breathtaking consumer shows, to exciting sporting and music events, to colorful trade shows, Olympia London is the place for inspiring events. Located in the heart of London, its atmosphere, distinctive architecture and 136-year-old heritage attract the best and boldest events in the UK. The venue is a leader in sustainability. One of the founders and the first venue to achieve ISO 20121 Event Sustainability Management System certification, it has been sending zero waste to landfill for over a decade. In 2021, Olympia London was one of the first UK event companies to commit to net zero emissions by 2050. Olympia London will soon be part of a wider destination for arts, culture and entertainment. This new creative district will boost London’s economy with spaces for performing arts, live music, restaurants, hotels, coworking and beautiful open spaces for all to enjoy. You have seen our story. Now take a look at our future:

About Olympia

Olympia, a destination with a taste for the spectacular, bringing together art, entertainment, technology and the creative industries. Designed by Heatherwick Studio and SPPARC Architecture, the rejuvenation of the capital’s busiest events venue – which attracts over 1.6 million visitors each year – sees the addition of five live entertainment venues, two world-renowned, over 40 eateries and eateries, an art-house cinema, offices and creative studios, and 2.5 acres of gardens and public realm. You can read more about the plans at, as well as the importance of sustainability for development, in our ESG policy.

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Jim Yeager

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Copyright BusinessWire 2022.

PUB: 03/03/2022 07:00 / DISC: 03/03/2022 07:02

Copyright BusinessWire 2022.


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