Kriengkrai Thiennukul, vice president of Industrial Promotion Support, the Federation of Thai Industries, noted that there are currently huge challenges for Thailand and the global economy, with the current pandemic and the conflict between Russia and the ‘Ukraine. Despite all these problems, projections for the Thai economy in 2022 showed a recovery trend with an average growth rate of 3.5-4.5%. If Thai industry can build capacity through the application of science, technology, innovation and digital systems, while improving productivity and focusing on developing management skills as well as knowledge about technology and innovation, this can improve the Thai industrial sector.
Thai Packaging Association President Manit Kamolsuwan said designing packaging as part of policies to control and prevent the spread of Covid-19 infection could be called “The new standard for design. of packaging”, which had many components.
The association wanted to introduce new alternatives for sustainability by promoting paper and cardboard food packaging to manage business continuity in the packaging industry and reduce risks from natural threats.
Thai Corrugated Packaging Association President Chusak Deetrakunwattanapoen said the current rapid growth of the e-commerce industry will continue. This year, growth of at least 30% was expected.
Thai Printing Association President Pongthira Pathanapiradej said there are growth opportunities for printing in Thailand. Printing and packaging activities, in particular, had a total market value in 2021 of between 140 and 150 billion baht, growing by 5% in 2020.
The continued growth has been enabled by the growth of e-commerce as consumers increasingly turn to online channels. In recent years, print volumes for both labels and packaging have increased significantly. The quality of modern printing technology has improved, prompting many companies to print labels they designed themselves and have adaptable labels while including QR codes on corrugated boxes and other packaging. He said Thailand’s commercial printing industry should consider investing in new machines and digital printers to meet the rapidly growing needs of the e-commerce market.