Dane County Executive. Parisi: Summerfest Facilities and Operations Manager Named New Dane County Alliant Energy Center Manager


Today, Dane County Manager Joe Parisi announced that Adam Heffron will be the new manager of the Dane County Alliant Energy Center. Heffron has extensive experience in the hospitality and entertainment industry, including hosting major music and agricultural events. Previously, he was Director of Facilities and Operations to produce Summerfest and Director of Event Services for the Wisconsin State Fair.

“I am thrilled to be working with Adam Heffron as the new manager of Dane County’s Alliant Energy Center,” County Manager Parisi said. “Adam’s nearly 30 years of experience as a venue and operations builder, events manager and director of destination sales make him the ideal candidate for this unique role overseeing the future of the campus of the Alliant Energy Center.”

For more than three years, Heffron served as Director of Facilities and Operations for the Milwaukee World Festival, Inc. Heffron helped produce Summerfest, generating $187 million annually in economic impact for the community, with an operating budget of $65 million. He has helped the Milwaukee World Festival, Inc. organize festivals, concerts and other community events, attracting nearly 1.3 million people and 100 annual events.

“I am fortunate to lead the Alliant Energy Center team,” said Adam Heffron. “County staff and leadership have done an outstanding job over the years hosting events such as the Dane County Fair, World Dairy Expo and Midwest Horse Fair, as well as many other private and public events. The future is bright for the site as we seek to improve services, amenities and facilities to retain and attract new business. This success will be achieved through the continued support and partnership of Destination Madison, sponsors, event attendees, exhibitors and event producers.

For more than five years, Heffron served as Director of Event Services for the Wisconsin State Fair. While there, he effectively assembled and led a newly formed events division towards revenue growth. Heffron has also developed a strong operating platform and initiatives to attract business to multiple locations. Previously, he has worked with the Washington State Fair, Meet Minneapolis: Convention & Visitors Association, the Minnesota State Fair, and the Ohio Expo Center and State Fair.

Confirmation of Heffron as the new director of Dane County’s Alliant Energy Center is pending final approval from the county council. He is expected to take up his duties towards the end of August.


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