The Los Angeles Convention Center, currently the 14e-the largest convention center in the United States, aims to move closer to the top of this list thanks to a recent proposal from property manager Anschultz Entertainment Group.
If approved by Los Angeles City Council, the plan would add new space for a mid-size convention center to the the 720,000 square feet of exhibition space and 147,000 square feet of meeting space of the existing facility. The proposal provides for 193,000 square feet of new exhibit space and an additional 60,000 square feet of meeting space. And on the second level of the facility, where there are already 64 meeting rooms without columns, a 100,000 square foot multipurpose room would be added.
To accommodate larger shows with a more integrated space, AEG offers a street connector to connect the South and West halls. Just outside this connector, in a space between the convention center and the 20,000-seat Staples Center, is Gilbert Lindsay Plaza. At present, the square is a concrete area mainly used for the pick up and drop off of vehicles and passengers. But the proposal calls for redeveloping the square into a grass-covered park that can be used by conventions and trade shows as a refreshment area or for activations by exhibitors and sponsors.
Another transformative element of AEG’s proposal is the addition of 860 new rooms at the adjacent JW Marriott LA LIVE, which now has 878 rooms and is in the middle of the LA LIVE entertainment and dining district (pictured here).
While the proposal is estimated to be worth around $ 1.2 billion, AEG is asking the city of Los Angeles to contribute around $ 100 million to the development, in exchange for AEG taking a percentage of future revenues and costs generated by the ‘installation. Since 2005, the Los Angeles City Council has provided more than $ 797 million in taxpayer grants to developers of eight hotels to attract visitors to downtown, including convention properties such as the InterContinental Los Angeles Downtown at Wilshire Grand, Hotel Indigo, Courtyard Los Angeles at LA Live and Residence Inn Los Angeles at LA Live.
Construction on the final plans could begin within 18 months of the proposal being approved, according to AEG.