Sage Gateshead Concert Hall to change name

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ONE of the area’s most iconic concert halls is being renamed – to avoid it being confused with a brand new arena being built next door.

A multi-million pound arena and convention center is being built at Gateshead Quays and this will become ‘The Sage’ due to its support from Sage Group plc.

Now the Sage Gateshead, which has stood on the south banks of the River Tyne for nearly 20 years, has launched a campaign to help create a new name and visual identity for the silver centre.

Although the organizers are open to suggestions, it is understood that Sagey McSageface has already been ruled out.

They ask the public, artists, communities and all those who feel connected to the association to share their thoughts, memories, photos and ideas.

The impressive acoustics of the main hall

Their #sgchanges campaign will run throughout the summer with stories shared at sagegateshead.com/changes.

The new name will be announced in the fall – with a new visual identity coming in 2023.

Abigail Pogson, Managing Director of Sage Gateshead, said: “As we approach our twentieth year, this is an opportunity for us to affirm who we are, how we want to be known and what we look like.

“We want to immortalize our first twenty years and plan the next twenty together.

“We also want to make sure things are clear for the public, artists, donors, trusts, foundations and other supporters as the new Sage Arena is built next door.

“This addition to the quay will make Gateshead Quays a unique destination in the UK.”

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Sage Gateshead supports and celebrates music of all types, for all ages – from classical concerts with Royal Northern Sinfonia to bands and concerts, from children’s and young people’s music to community choirs. It is also a home for learning music in the North.

The Northern Echo: Royal Northern Sinfonia performing at the Sage Gateshead Royal Northern Sinfonia performing at the Sage Gateshead

The organization puts on more than 400 performances a year, provides learning opportunities for thousands of people every week, and hosts 2 million people every year.

It contributed around half a billion pounds to the regional economy.

During the pandemic, thousands of people have donated to Sage Gateshead’s Crisis, Recovery and Renaissance campaign, which is on track to raise £3million.

Now in recovery, the charity has spent the last year talking to communities about the future of live music.

He will unveil a new music creation plan in the fall of 2022 to coincide with his new name.

Starting today, Thursday June 15, there are three ways people can express themselves on #sgchanges:

• Visit sagegateshead.com/changes to share content on a Story Wall

• Use the #sgchanges hashtag to add a video message or photo on social media

• Take a visit to the Sage Gateshead building where you can leave a message on a postcard

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