Sapphire Media Services takes on title sponsorship of the 2022 Outdoor Advertising Convention (OAC)
By M4G Office – April 05, 2022
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at the Westin Mumbai Powai Lake (formerly Renaissance Mumbai Convention Center)
Delhi-headquartered Sapphire Media Services, a 360-degree advertising company that has made meteoric strides in the OOH landscape by acquiring rights to major transit and mall media, and other innovative formats, took title sponsorship of the 16and Outdoor Advertising Convention (OAC) to be held on August 17-18 at the Westin Mumbai Powai Lake (formerly the Renaissance Mumbai Convention Center).
As Presenting Sponsor of OAC 2022, Sapphire Media Services has upped the ante in thought leadership and industry growth. Sharing his thoughts on the brand’s association with OAC, Sahil Mangla, Director, Sapphire Media Services told Media4Growth that the in-person convention provides a unique opportunity for all stakeholder groups in the Indian OOH universe to engage in brainstorming and business networking sessions to forge win-win partnerships. “Today, as India’s OOH gears up for technological transformation, an industry platform like OAC provides the impetus to forge business and technology partnerships,” he said, while adding that Sapphire Media Services would take all necessary steps to increase the overall growth prospects of the industry. .
Sapphire Media Services is at the forefront of the DOOH growth story. The OOH company recently installed 310 screens at key locations inside 31 stations of the Delhi Metro’s Pink Line -7, which in turn connects to seven other metro lines, including the Airport Express, this which makes advertising on the pink line very attractive for brands. The DOOH Network also makes advertising programmatic.
The display company has also made strides in the areas of shopping mall media and bqs media, and is continuously developing innovative formats.
OAC 2022, like all previous editions of the conference, will see the participation of global and Indian OOH CEOs, accomplished brand marketers, planners and buyers, senior officials, technologists and innovators , with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.
OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 competition. Winners of OAA 2022 will receive their metals at the OAA 2022 High Voltage Awards Ceremony which will also be held at the Westin Mumbai Powai Lake on August 18th 2022.
In a significant move to shine a light on cutting-edge technologies and creative solutions for OOH/DOOH, OOH Expo 2022 will also be held simultaneously at the Westin Mumbai Powai Lake on August 17-18, 2022.
OOH Expo 2022, planned as India’s largest exhibition of cutting-edge OOH technologies, equipment and creative solutions, will attract exposure from:
- High definition and interactive advertising display systems
- Smart and connected DOOH media
- Programmatic OOH media planning and buying platforms
- OOH Media Monitoring Systems
- ERP Solutions
- Latest digital printing technologies
- Eco-Friendly OOH Media
- Manufacturing solutions for OOH
- Material recycling technology
- Outdoor advertising lighting solutions.