Tamarack Technology Promotes Arias to Vice President of Professional Services


Tamarack Technology, a provider of software solutions for the equipment finance and commercial lending industries, has promoted Norma Arias to vice president of professional services. In his new role, Arias will use his leadership and process experience to manage Tamarack’s professional services team.

Since joining Tamarack in 2020, Arias has been instrumental in growing Tamarack’s professional service team. In addition to overseeing the implementation of several client projects, she led efforts to implement processes to improve delivery and reporting.

“Over the past year, Tamarack has grown exponentially,” said Daniel Nelson, President and Founder of Tamarack Technology. “As we grow, it is essential for us to provide the same high level of customer service that Tamarack is known for. Because of her background, Norma is perfectly qualified to take on this new role within the company. Not only does she understand the technology and process side of the equation, but also how to establish an internal foundation that continues to prioritize meeting and exceeding customer delivery and service expectations.

Over his 30-year career, which has included Dell Financial Services, Bank of the West, Trinity Capital and American National Leasing, Arias has gained experience in data conversions, portfolio management and processing operational.

“Having worked extensively on the development of origination system and rental accounting system solutions – first on the client side and now on the supplier side – I naturally understand the expectations around delivery and service,” said Arias. “In this new role, I will build the infrastructure—both the processes and the people—needed to support the growth of the business and the success of our customers. »

Arias will continue to be based in the greater San Francisco area.


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