Washington State Convention Center becomes Seattle Convention Center

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Seattle’s premier meeting and trade show venue recently unveiled a new name and brand identity. After more than three decades as Washington State’s convention center, the Pacific Northwest’s premier event center has changed its name and logo to Seattle Convention Center (SCC).

According to officials from CSC’s parent organization Washington State Convention Center Public Facilities District (the District), the rebranding better aligns the location with its hometown while reinforcing the organization’s commitment to maintaining a fiscally responsible, self-sufficient operation that brings economic and civic benefits to Seattle, King County and to Washington State.

“Seattle Convention Center isn’t just for conventions,” said Frank Finneran, chairman of the district board of directors. “Both buildings are designed to serve as a center of activity where the community can mingle with event attendees to enjoy catering, retail and an extensive art collection.”

Featuring a color scheme that embodies the natural elements of its namesake city, the new SCC logo represents the new perspectives cultivated by guests as they collaborate, innovate and celebrate at the facility, he added.

The move comes as CSC prepares to expand from two buildings to three. Featuring 570,290 square feet of event space that will double the capacity the facility offers, the $1.9 billion Summit is set to open one block north on Pine Street in January 2023 and will include:

  • 148,450 square feet of heavy-lift exhibit space with drive-up access
  • The 99,250 square feet. Flex Hall carpet and acoustic treatment
  • 99,620 square feet of carpeted meeting space, divisible into 62 meeting rooms
  • 58,000 square feet of carpeted ballroom space, divisible into four
  • 137,220 square feet of reception space offering natural light and mountain and water views
  • 27,000 square feet of garden terrace and other usable spaces
  • A covered loading dock with 18 docks

According to Visit Seattle officials, 40 events have already booked dates and spaces at the Summit, which is expected to bring a host of economic benefits to the region, including $260 million annually in visitor spending and up to 3,900 direct and indirect jobs.

Until the unveiling of Summit, the CSC campus currently comprises Ark at 705 Pike, the original building, offering 205,700 square feet of exhibit space, a 45,000 square foot. divisible by four ballroom and 57,000 square feet of meeting space divisible into 61 meeting rooms, while Ark at 800 Pike, formerly known as The Conference Center, comprises 35,000 square feet of meeting space divisible into 17 meeting rooms. Both offer 20 covered bays on two loading docks.

“[The SCC’s new branding] is an important milestone as we prepare to launch Summit, the additional building, in January 2023,” said Jeff Blosser, President and CEO of SCC. “The updated brand captures the enduring vibrancy the convention center brings to downtown Seattle, both in terms of revenue generated from meetings, but also from event attendees as they explore Seattle, Puget Sound and Washington State.”

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